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Contact Jessica



Jessica Stromback - MANAGING DIRECTOR

Jessica is Managing Director of Joule Assets Inc.  In this role, she oversees the management and operations of the company, as well as the smooth rollout and operations of its service offerings, including Community Choice Aggregation, Community Distributed Generation and the deployment of the eQuad platform in Europe. For the eQuad service offering she supports the development of investment portfolios within the energy efficiency and Demand Response industries.  She also acts as project manager and directs public projects developing renewables, demand response and energy efficiency resources for the company. 

Jessica is also co-founder and Board Member of Smarten. As Board Member, she actively works with European policy makers and industry representatives to enable demand side participation throughout the European energy markets, through information, dynamic pricing, automation, and demand response. The Smarten’s vision is to promote the active participation of flexible demand side resources in European electricity markets – to ensure consumer benefits, increase security of supply and reduce carbon emissions. The 47 Smarten Members representing over 150 million European consumers.  

Before joining Joule: Jessica served as Chairman of VaasaETT ltd. She has served as project manager for multiple European Grants and consultancy projects. She has also participated in or led consultancy and research projects for ADEME, Schneider Electric, Microsoft, Nuon, EDF, Capgemini, RWE, Landis & Gyr, Panasonic, CREIPI of Japan, British Gas, Bord Gais, Union Fenosa, BC Hydro, TietoEnator, E-control, Israeli Electric and Onzo, among others. She has a bachelors of arts from the University of Vaasa Finland.